To manufacture world-class products of outstanding quality that give our customers a competitive advantage through superior products and value, so we can make every customer smile.

* To encourage people's ownership, empowerment and working under team structure.
* To attain highest level of efficiency, integrity and honesty.

To manufacture products comparable to international standards, to be customer-focused and globally competitive through better quality, latest technology and continuous innovation.

* Customer's satisfaction and delight.
* Superior quality of performance.
* Concern for the environment and the community.
* Passionate about excellence.
* Fair to all.
* To provide a safe workplace and promote healthy work habits.